Marcel SendreaSenior Product Designer
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Marcel Sendrea

Senior Product Designer | Enterprise, AI-Native Products, SaaS

Summary

Senior product designer for B2B, B2C, SaaS, enterprise software, AI-native products, and data-heavy workflows in regulated domains. At Virtru, led 0-to-1 design of an encryption product from initial release through v1.4 and a design system across 3 SaaS products. At Fuselab, redesigned the aviation industry's largest aircraft database and shipped a healthcare data visualization product 0-to-1. At Crunchyroll, led design ops while paid subscribers grew by 2M. AI agents are part of how I design. I ideate in LLMs, prototype in code with Claude Code and Next.js, and take validated concepts into production.

Skills

Design
Interaction design · Visual design · Motion design · Information architecture · Prototyping · Wireframing · Design systems · Systems thinking · Data visualization · AI agent-assisted design and prototyping · Trust and transparency in AI systems · Product thinking · Design strategy · Storytelling · Accessibility (WCAG 2.2)
Methods
Semi-structured UX interviews · Moderated and unmoderated usability testing · Contextual inquiry · Observational studies · Surveys · Discovery · Problem framing · Thematic analysis · Affinity diagramming · Behavioral archetype research · Persona development · Journey mapping · Research synthesis · Cross-functional collaboration
Domain
Data visualization · Developer tools · B2C · B2B · SaaS · Enterprise software · Design systems · Healthcare · Data security
Tools
Figma · Figma Make · Claude Code · FigJam · Adobe Creative Suite · Next.js · HTML · CSS

Experience

VirtruSenior UX DesignerRemote

Jan 2025 – Aug 2026

  • Led the encryption progressive web app end-to-end from MVP through v1.4 for Windows and macOS. Owned research, interaction design, and design system integration across 3 release cycles. Shipped file preview, attribute editing, encryption, and post-send access control to beta customers, giving end users a path to update recipient access after send without contacting IT.
  • Designed Secure Forms from scratch, a new admin-facing builder for creating and embedding encrypted forms on any website to receive messages and attachments. Extended file-level encryption to small and medium-sized businesses (SMBs) without requiring recipients to have a Virtru account.
  • Redesigned the Web Security Platform installation experience for organization administrators and IT managers, replacing a Command-Line Interface (CLI)-only flow with a guided setup that lets admins install without engineering support.
  • Built the design system underpinning 3 SaaS and cloud products, owned end-to-end from tokens through component APIs, and adopted by engineering as the shared source of truth across the portfolio.

Fuselab CreativeLead Product DesignerRemote

Sep 2022 – Apr 2024

  • Led design across healthcare, aviation, and government data visualization for US and Canadian clients.
  • Designed and launched a data visualization product for the California Department of Health Care Services (DHCS), cutting recurring development work by 40% and cost per report by $60,000.
  • Redesigned AircraftBluebook.com, the aviation industry's largest aircraft database. Users completed tasks 50% faster, and return visits rose 20%.
  • Managed a 16-person distributed design team with 92% retention through the end of engagement.
  • Built a shared design system spanning Figma and React, cutting delivery time by 18% and improving consistency across all client projects.

CrunchyrollSenior Design Program ManagerSan Francisco, CA

May 2018 – Sep 2022

  • Led design ops across web, iOS, Android, and 10-foot TV UX platforms while the paid subscriber base grew by 2M.
  • Built the company's first cross-platform design system, cutting time-to-market by 37% and saving 15,000 engineering hours per year.

CrunchyrollRegional Lead Product DesignerRepublic of Moldova

Jan 2017 – May 2018

  • Built and led a 10-person design team from the ground up. Audience retention grew by 27% across mobile and web.
  • Set design vision and process standards for the regional office, growing team design maturity and shipping cadence.

YopesoHead of Product DesignRepublic of Moldova

Oct 2015 – Jan 2017

  • Recruited and developed 14 designers, driving 20% revenue growth.
  • Led design operations, expanding the business portfolio and improving delivery timelines by 18%.

Education

Bachelor of Arts, Graphic Design

2002

Academy of Music, Theatre and Fine Arts · Republic of Moldova · Graduated top of class

Certifications

  • Interaction Design for Usability

    Aug 2026IxDF

  • Object-Oriented UI Design: Build Interfaces Users Love

    Apr 2026IxDF

  • AI for Designers

    Dec 2025IxDF