Recent Projects
Aviation Industry
Background
Enhance the platform’s user experience for the aircraft valuation industry by introducing advanced search and accessible comparison features, seamlessly integrating a sleek design with stakeholder collaboration.
Outcome
The project’s launch in Q2 2024 will enable us to evaluate its success against initial assumptions made during the Discovery phase, utilizing metrics for an in-depth comparison.
Embark on the JourneyRoles
- Product Mgmt
- Product Design
- User Research
Reward Travel Industry
Background
Using user-centric strategies, information architecture, and agile design sprints, we designed a Minimum Lovable product.
Outcome
The prototype aligned business, product strategy, and development, guiding roadmap priorities for an efficient path forward.
Unveil the JourneyRoles
- Project Mgmt
- Product Design & UX Research
- Prototyping
Roles
- Product Mgmt
- Product Design
- UX Research
Healthcare Industry
Background
Partnered with a healthcare organization to develop a user-centric data visualization portal, surpassing traditional tools to boost stakeholder engagement and data utility in healthcare.
Outcome
Implementing the portal will cut costs on other tools by 18%, allowing the department to reallocate funds toward training staff in data visualization and reporting, enhancing overall data competency.
See the InnovationRoles
- Product & Management
- UX Research & Product Design
- Development support
SaaS Design System
Background
Developed a SaaS Design System with dynamic tools and live docs for healthcare specialists, data analysts, and developers, enhancing project support and team collaboration.
Outcome
Success in the POC led to MVP development in Q1 2024, focusing on refining and expanding based on feedback to serve healthcare needs and advance our Self-Service Portal vision.
Explore the Design SystemDesign metamorphosis from thought to tangible change
View my projects to get a sense of how I approach design challenges. You’ll find examples of how I’ve used design to improve user interfaces and streamline services, showcasing the role of diligent design in project development.
Expertise
The subtle artistry of problem-solving
I design user-friendly products through cross-functional collaboration, rapid experimentation, and targeted experiments to accelerate product delivery.
1. Investigation
Identifying user behaviors, preferences, and challenges by analyzing competitive landscapes, technological possibilities, and market trends.
2. Defining Hypotheses
It is crucial to articulate clear, testable hypotheses based on the insights gained through discovery and investigation. This step frames the design challenges and guides the solution space.
3. UX Research
Employing various research methodologies is essential for understanding user needs and motivations comprehensively. Thus, UX research is fundamental to user-centric innovation.
4. User Experience
During this phase, various creative techniques are used to identify problems and select hypotheses. Key elements include collaborative validation, debunking conventional myths, showcasing early work, fostering collaboration, and embracing flexibility.
5. Ideate & Experiment
Through brainstorming sessions and concept development, I develop a visual language and design guidelines that shape the product’s aesthetic. Drafts and interactive prototypes are created to bring the concepts to life, allowing for early testing and iterative refinement.
6. Test, Learning, and Improving
Testing and refining are crucial aspects of the design process as they help me ensure that the approved product design meets and surpasses user expectations. This phase emphasizes the idea that design work should be tested regardless of the circumstances.
7. From concept to code
I collaborate closely with development and product teams to overcome implementation hurdles and successfully deliver to end users.
8. Measure & Improve
UX testing is a continuous process that involves ongoing scrutiny, testing, and enhancement based on measurable outcomes and user feedback.
In my leadership role, I cultivate an environment where collaboration thrives, every voice is valued, and challenges are reimagined as opportunities for innovation. This inclusive approach enriches the design process and ensures various perspectives contribute to solving complex problems.
Inclusive Collaboration
A space is created where team members are encouraged to bring their unique insights to the table, enriching the collective output with diverse perspectives.
Active Listening
Every contribution is acknowledged and valued, fostering a culture of mutual respect and open dialogue.
Opportunity from Challenges
Obstacles are seen as catalysts for creative problem-solving and innovation, transforming potential setbacks into opportunities for growth.
Strategic Vision
Initiatives are guided with a clear, purposeful focus, aligning design initiatives with overarching business goals for coherent strategic direction.
Empathetic Mentorship
Support is provided for individual growth and development through understanding and empathetic guidance, recognizing the unique journey of each team member.
User-Centric Design
The needs and experiences of users are prioritized in every design decision, ensuring solutions are relevant and impactful.
Effective Communication
Clear, concise communication bridges gaps between teams, stakeholders, and users, facilitating seamless collaboration and shared understanding.
Resilient Leadership
Challenges are navigated with stability and a focus on long-term success, steering the team through uncertainties with strategic foresight.
My approach to Talent Management is deeply rooted in the synergy between leadership and cultivating a collaborative, inclusive environment. This is fundamental to nurturing a high-performing design team where the essence of teamwork is not just recognized but celebrated.
Strategic Hiring & Onboarding
My focus is on the meticulous selection and assimilation of talent that resonates with our team’s culture and the broader objectives of our projects. This deliberate approach is the cornerstone of immediate efficacy and long-term development.
Cultivating Creativity
I am dedicated to creating a workspace that champions innovation and experimentation. By valuing diversity and personal growth, I ensure every team member is equipped to flourish and actualize their utmost potential.
Design Strategy & Vision
Developing a coherent and compelling design vision and strategy is paramount. It harmonizes our endeavors with business aims and user requirements, amplifying the significance of our design contributions to the organization’s triumphs.
Continuous Learning & Adaptation
The dynamic nature of design demands an unwavering commitment to ongoing education. I motivate my team to remain abreast of emerging trends, technologies, and practices, nurturing a culture of progressiveness and adaptability.
User-Centered Innovation
The cornerstone of our methodology is a profound dedication to deciphering and addressing the genuine challenges users face. Integrating user research and empathy into our design process ensures that our innovations are groundbreaking and deeply resonant with our audience.
Effective Communication & Collaboration
Recognizing the power of clear communication, I promote an environment where ideas and feedback flow freely among team members, stakeholders, and users. This open dialogue enhances collaboration, refines our designs, and ensures alignment with our shared vision and goals.
In Design Ops, I optimize processes, align with business objectives, and establish systems for clear communication, collaboration, and continuous improvement within design and cross-functional teams.
Process Optimization
Developing and refining processes to validate product hypotheses efficiently, ensuring designs are backed by solid data and user insights.
Agile Implementation
Championing an agile design culture that emphasizes flexibility, rapid iteration, and responsiveness to change.
Collaborative Exploration
Leading teams in the exploration, iteration, and testing of design solutions, fostering a culture of innovation and experimentation.
Engineering Collaboration
Working closely with engineering teams to ensure seamless implementation of design solutions, bridging the gap between design concepts and technical execution.
End-to-End Orchestration
I oversee the entire design process, from the initial concept through to delivery, guaranteeing that all projects meet deadlines, stay within scope, and achieve the highest quality standards.
Project Lifecycle Management
I specialize in integrating project management principles within the SDLC to ensure successful project outcomes.
Ready to collaborate?
Let’s start a conversation about our potential journey!
I’m looking forward to my next adventure. Let’s connect if you’re looking for a strategic thinker who thrives on solving complex design challenges and driving meaningful innovation. Together, we can craft experiences that meet the moment and shape the future.